Learn how to build a frictionless sales model that reduces sales abandonment and increases repeat customers.
In this document, we explore the topic of ‘Sale Abandonment’ which is just one component of your ‘Digital Commerce Strategy’. We will deep dive into the two largest causes of cart abandonment - Price Shock and Checkout Confusion, and look at the benefits of improved customer retention.
In an ideal world, visitors would complete every interaction with your website but in reality, only 2.37% of winery website shopping carts are ever converted to a sale. Maybe this is also your opportunity!
