News

At present, there is a huge window of opportunity in the wine industry to secure long term relationships with new and existing customers. The International travel restrictions have assisted the visitation rates to all wine regions across Australia, but this won’t last forever and eventually, the borders will re-open and a wave of cabin fever travellers will seek overseas holidays. 

We are proud to wave the Australian flag and call ourselves 100% Australian Made, owned and operated. In 2021 our focus has never been stronger, our commitment to growing our customers DTC business is our number one priority. Over the last 12 months vinCreative’s customer base has grown by 73% with the aggregate ‘community’ total sales growing a whopping 546%.

Would you turn up to a meeting dressed in your shorts a tee shirt? As we all know, first impressions count and it is no different when people visit your website, it needs to not only present well but be well written, the content and pages need to flow and most importantly provide a simple purchasing process.

Wineries are continually coming up with new ideas to provide more personalised experiences that are very popular.

Around 20% of a winery's sales come from local people who live and work around your local area. These people support local businesses and may well interact with you on a more regular basis.

So what do you provide your locals that set them apart from your other customers? 

If you want to find out what is really happening in the vineyards around Australiaright now, then it is best to reach out to the people roaming amongst the vines.

To say ‘2020 was a challenging year’would be a massive understatement but it was certainly a defining year in terms of changes.... read on to learn more and take advantage of the successes others are enjoying.

Here’s a positive news story that comes directly as a result of COVID. 

Congratulations to all vinCreative 2021 Halliday Award Winners. 

Top tips to ensure your newsletters get the attention (& sales) they deserve!

Email marketing is an art as there are so many factors to consider when designing, segmenting and sending. Of the numerous newsletters I receive I must say that 90% of them are very similar in terms of content and offers, free shipping and discounts are by far the most common.

Have you considered how you are going to retain your members in the current environment?

When your next wine club run is due you may wish to consider changing your ‘run up marketing’ to take into account the financial effects of COVID19 and how they may have impacted your members.

Most wineries run their wine clubs at 3, 6 or 12 month intervals and send out reminder emails a week or so prior. Others follow up with another reminder 1 or 2 days prior to charging the members credit card. But this year things are far from normal, COVID19 has reduced many people's income and this requires them to look at their finances and in some cases remove the non essential bills.

Global and national circumstances seem to continue to have an impactful effect on local businesses. Amidst all of this, the push towards online shopping seems to be inevitable not just with current global circumstances but also as a more accommodating service option. With the ongoing changes in the market, wineries are faced with an uncertain future especially with regards to wholesale and overseas business. Diversification is the key to keeping your business sales strong and thinking outside of the box could well be the ‘powerplay’ for your business surviving in the current volatile market conditions.

Sell more wine online, to more people, more often! Increase your margins by selling direct to consumers and build that personal relationship with them instead of relying on large distributors.

Empower better Winery Business Decisions with a Customer Relationship Management (CRM) system that provides functionality to manage and analyse customer interactions and data throughout the entire customer life cycle.