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Navigating the complexities of Omnichannel customer service alongside a multichannel marketing approach can be quite the challenge, especially if you lack a unified and reliable database as your single source of truth.

However, when you do achieve this level of integration and accuracy, the benefits are immense. Your users are in for a treat as they embark on a journey that seamlessly merges the finest aspects of both realms.

Here's how:

A unified software application model, where various software components or functions are integrated into a single cohesive system, offers several benefits over the hub-and-spoke model, where software applications are loosely connected to a central hub.

Here are some advantages of a unified software application model:

In the enchanting world of wine, where every bottle holds a story waiting to be unveiled, storytelling becomes an art form in itself. Wine isn't just a beverage; it's a narrative, a journey that unfolds with each sip. 

In this blog post, we will explore how the art of storytelling can be a powerful tool in winery email marketing, allowing you to create deeper connections with your subscribers and invite them into the captivating world of your wines.

In an increasingly competitive wine ecommerce landscape, wineries are seeking effective strategies to scale their online presence and boost sales. 

Email marketing has proven to be a powerful tool for reaching wine enthusiasts, building brand loyalty, and driving revenue growth. This blog post delves into the essential email marketing tactics, tools, and campaign strategies tailored to the unique needs of winery ecommerce platforms.

Finding the right staff for any business is hard enough but for wineries, it can be much more difficult. Many wineries are located inregional areaswhich results in a reduced talent pool for critical positions, coupled with the currentlack of housing affordabilityand it makes for tough recruitment. Supporting your Cellar Door and Marketing teams with sales and marketing professionals may be more cost-saving and productive than you think!

vinCreative teams up with global payments provider Stripe.

Stand out from the crowd with smart marketing campaigns that pack a punch. Balancing discounts whilst not diminishing your brand can be tricky but using vinCreative allows you to deliver some great offers and drive your sales!

Digital transformation has dramatically changed customer experiences within wineries for the better!

We have all heard the saying customers are always right, right? And they are - it's simple economics, satisfied customers multiply and dissatisfied customers are costly to maintain. But today’s customers expect more than just being right, they expect highly personalised shopping experiences every time they shop with you no matter whether in person, at your cellar door, at an event or festival, online, or on the phone. So many wineries don't have the required infrastructure to provide a seamless experience across every touchpoint and in fact, many are not aware that this is even possible.

Your DtC sales channel is usually your most profitable for your winery if it is deployed correctly, the key is to maximise your conversion rate!Did you know,up to 80% of consumers are shocked and angered by the inclusion of sudden ‘hidden’ charges in the checkout process, so they abandon the checkout and do not return!

vinCreative and vintrace have teamed up to create an industry-first, Australian integration that seamlessly connects real-time stock management and inventory traceability in vintrace to available stock records for sales and marketing in vinCreative. The integration is a powerful, end-to-end software solution for Australian wine businesses—enhancing and tracking operations from grape to glass to deliver an exceptional customer experience.

Now is the time to invest in innovation and consider new Unified Commerce strategies to engage profitable new customers

Have you benchmarked your website lately?

So you’ve nailed your customer communications!

Your customers have been to your winery and love your brand, or they have previously purchased your wine online and love your wine. You’ve managed to get them to your website, they’ve chosen their wines for purchase, added them to the shopping cart, filled out all checkout forms... and you lose the sale?WTF!(You know the term).

At present, there is a huge window of opportunity in the wine industry to secure long term relationships with new and existing customers. The International travel restrictions have assisted the visitation rates to all wine regions across Australia, but this won’t last forever and eventually, the borders will re-open and a wave of cabin fever travellers will seek overseas holidays. 

We are proud to wave the Australian flag and call ourselves 100% Australian Made, owned, and operated. In 2021 our focus has never been stronger, our commitment to growing our customer's DtC business is our number one priority. Over the last 12 months, vinCreative’s customer base has grown by 73% with the aggregate ‘community’ total sales growing a whopping 546%.

Would you turn up to a meeting dressed in your shorts a tee shirt? As we all know, first impressions count and it is no different when people visit your website, it needs to not only present well but be well written, the content and pages need to flow and most importantly provide a simple purchasing process.