Life-time Value
Quickly access the ‘lifetime value’ for a specific customer with total life, previous year and year to date calculations and charts.
Gain insights about your business strategy by comparing current and historic financial reports. What is your most profitable product line? Where could you improve bottom line results? Make better business decisions based from your actual data.
Understand which campaigns achieved the desired ‘cut through’, which people responded, and what action did each engage with. Send specific newsletters to segmented groups for A/B testing, or for special offers based on their engagement or interests.
Quickly access the ‘lifetime value’ for a specific customer with total life, previous year and year to date calculations and charts.
Understand which products are your most popular and most profitable at cellar door and in your eCommerce shop.
Define the attributes of your typical customer, understand who are your best buyers and identify where you should focus more attention.
Identify where your product resonate best, and in which regions, climates or socio-economic situations.
Where is your business excelling, and where could you focus more effort? Is it eCommerce, Cellar Door or Distribution channels?
Do you have under performing resellers or distributors? Idententify where additional merchandising and sales support is required.
Which staff excel and where? Who needs additional training? Which hours and on which days should you be open?
Gain insights about cart abandonment key points. Could you improve calls to action? Would reduced freight increase profit?
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